www.getmilkshake.comSometimes, when I’m shopping online for makeup, clothes, or toys for my kids, I pause and wonder if there are smaller, mom-and-pop alternatives to the big stores I’m so used to patronizing. That’s why I like Milkshake, a little-known site that sends out a daily e-mail about some of the best, “undiscovered” online stores out there. All of the companies they feature in their emails employ socially-conscious practices, too, whether it’s creating chemical-free products, repurposing throwaway items, or paying workers a living wage. It’s free – and painless – to sign up for Milkshake.

For example, one of their recent emails higlighted First World Trash, a company that makes totes, messenger bags and wallets from old billboard vinyl and seatbelt.

Best of all, many of the emails also contain discount codes so you can try some of these innovative products on the cheap! (Example: Use the code MILKSHAKE11 to save 10 percent at Ethical Ocean, a really neat store with some unique items.